Lucas Wennberg

Welcome to my portfolio, where creativity meets strategic execution. I’ve had the privilege of crafting and managing digital marketing campaigns for some of the world’s leading brands. From concept to conversion, my work blends data-driven insights with bold, innovative storytelling to deliver measurable impact across digital platforms. Whether it’s launching campaigns, optimizing multi-channel strategies, or building brand engagement, this portfolio highlights my commitment to excellence in every campaign.

This project follows a campaign from the very first product shots all the way to the final in-store execution. It combines photography, graphic design, and point-of-sale placement into one coherent visual story.

Product Photography

I started by capturing clean, high-impact product visuals designed for both paid and organic channels. The focus was on consistent lighting, clear product detail, and a visual language that could be reused across web, print, and social.

Graphic Design & Layout

From the photo assets, I developed a modular design system for the campaign: typography, color, and layout rules that kept everything on-brand while flexible across formats. This included POS materials, digital banners, and social templates.

In-Store POS Placement

The final result was a cohesive in-store presence where the photography and design came together. The POS material was optimized for visibility, product clarity, and quick customer recognition at the shelf.

Welcome to my photography page, a personal passion project that has grown into something more over time. While photography started as a creative outlet, it’s led to some exciting opportunities to collaborate with major brands along the way. My work is driven by a love for capturing authentic moments, thoughtful composition, and natural light. Whether shooting for fun or on a project, I aim to tell simple, compelling stories through every frame.

For more pictures, check my Instagram: wennberg.png

Beyond client work, I’m building my own brands and companies. Here are a couple of projects where I’m combining design, marketing, and strategy into real businesses.

Oliwer Oakes

Oliwer Oakes is a Swedish watchmaker rooted in minimalist design and thoughtful craftsmanship.
From its base in Sweden, each timepiece is hand-built using carefully selected materials, such as Swedish steel, Finnish leather and organic cotton, and created in small batches to reduce waste.
The brand’s aesthetic emphasizes clean lines, subtle textures and timeless forms, allowing materials and function to guide the design, rather than trend-driven embellishments.
With a philosophy of “quiet confidence, no embellishment,” Oliwer Oakes aims to offer wearable objects of understated quality and longevity.

• Visit website

Stack&Study

StackNStudy is a poker improvement project built around a companion workbook that helps players track sessions live, then analyze their data in the app to get structured feedback and spot long-term patterns in their play.
The website is completely free to use, however it is recommended to use the companion book.

• View project View book